FMCGSerbia
Leading Beverage Brand —
Promotional Prize Game
Large-scale on-pack promotional prize game combining instant wins and high-value experiential prizes, operated nationwide across retail channels.
Market: Serbia
Solution: Prize Games
The Challenge
Increase purchase frequency and brand engagement during peak season while managing complex prize fulfillment logistics.
Our Solution
GMD Solutions provided a turnkey platform handling code validation via SMS and Web, real-time winner selection, and secure data processing.
Channels Used
SMS
Web
Viber
Compliance & Security
Fully compliant with local lottery laws, including official rules drafting and tax reporting.
Key Results
Hundreds of thousands of unique participants and significant uplift in sales volume during the campaign period.