Insights
Guides and practical knowledge for promotions, loyalty, CSR/ESG activations, and messaging.
Promotional Prize Games in Serbia: What Brands Need to Know
A comprehensive guide to running compliant, high-impact promotional campaigns in the Serbian market.
How to Prevent Fraud in Promotional Campaigns
Essential strategies and technologies to protect your campaign budget and ensuring fair play for all participants.
CSR & ESG Activations: Turning Engagement Into Measurable Impact
How to combine consumer engagement with purpose-driven initiatives to drive brand loyalty and social good.
Omni-Channel Messaging for Enterprise: SMS, Viber, WhatsApp, Email & Push
Navigating the complex landscape of business messaging channels to ensure delivery and engagement.
Loyalty Activation Mechanics That Drive Repeat Purchase
Beyond simple points: designing gamified loyalty experiences that keep customers coming back.
Cross-Border Campaign Execution Across CEE/SEE
How GMD helps brands plan, coordinate and run promotional prize games, loyalty programs and messaging campaigns across Central Europe, Southeast Europe and the Western Balkans — EU and non-EU markets — with one regional execution partner.