FMCGSerbia
Global Snack Manufacturer —
Loyalty Activation (SMS & Web)
High-volume loyalty activation combining SMS and web participation, built around code collection and real-time validation.
Market: Serbia
Solution: Loyalty
The Challenge
Build a direct-to-consumer relationship and gather first-party data from snack consumers.
Our Solution
A loyalty portal allowing users to collect points from on-pack codes and redeem them for tiered rewards.
Channels Used
Web
Email
*Email used for campaign communication and updates.
Compliance & Security
Strict adherence to consumer protection laws and data privacy standards.
Key Results
Successful acquisition of thousands of verified user profiles and high redemption rates for branded merchandise.