FMCGSerbia
Personal Care Market Leader —
Promotional Prize Game
Receipt-based promotional prize game designed to increase purchase frequency and average basket value.
Market: Serbia
Solution: Prize Games
The Challenge
Encourage cross-category purchasing within the personal care portfolio.
Our Solution
OCR-enabled receipt validation platform to automatically verify purchase of multiple qualifying items.
Channels Used
Web
Compliance & Security
Data minimization principles applied to receipt processing.
Key Results
Increased average basket size and successful cross-sell of new product lines.