FMCGSerbia
Global Confectionery Leader —
On-Pack Promotional Prize Game
High-volume on-pack promotional prize game utilizing unique alphanumeric codes to drive purchase frequency.
Market: Serbia
Solution: Prize Games
The Challenge
Boost sales of specific SKUs and engage a younger demographic.
Our Solution
Mobile-first experience with instant-win mechanics and seamless code entry flow.
Channels Used
Web
WhatsApp
Compliance & Security
Secure random number generation (RNG) for fair winner selection.
Key Results
Double-digit sales growth for featured products and high engagement on mobile channels.