Public SectorSerbia
International FMCG Group —
CSR Activation (Web-based)
Community-driven CSR activation combining digital receipt registration with real-world donations.
Market: Serbia
Solution: CSR/ESG
The Challenge
Connect product purchase with tangible social impact in a transparent way.
Our Solution
A dedicated CSR microsite tracking real-time community contributions based on validated consumer purchases.
Channels Used
Web
Social Media
Compliance & Security
Transparent reporting and auditing of donation mechanics.
Key Results
Enhanced brand reputation and successful funding of multiple local community projects.